After adding improvements that my target audience had requested, I decided to make a second draft of my video, this time showing my target audience a nearly finished version of it. As I have already been given some feedback in terms of what I need to improve on, I have made this draft taking on board all of these improvements. By doing this I will save myself time, as I will be applying the elements and shots that my target audience want to see. By doing this, I know that my video is appealing to my target audience. However I still want to gain further feedback on how to improve meaning more client feedback will be done.
Editing Techniques:
I have used the same editing techniques that I used in the first video draft. These techniques include:
Syncing audio and clips – During the lip-syncing scene:
I played the song out loud whilst recording the scene so I knew the timing for the words. Whilst editing I increase the diegetic sound of the clips so I could hear the singing from the phone playing out loud and the audio track in iMovie. I knew the clip was in sync when the two linked together and played at the same time, however it required adjusting clip lengths to achieve this goal.
Speeding up clips – During the Chorus:
I selected the clip that I wanted to speed up and then clicked on the speed modifier in IMovie. I doubled the speed of the candle clip, making the length of the clip go from 2.1 seconds to one second, thus maintaining the fast pace of the song, which makes sure that the narrative is conveyed quickly and concisely. It also means that the audience wont get bored as easy as the fast pace means that they are constantly supplied with visual in order to stimulate their interest.
Transitions – Fade to white:
I used the fade to white transition to signify that the audience are being travelled back through time into the protagonist’s past when he was happier. I went to the transition section of iMovie, from there I dragged the fade to white transition onto the media platform and positioned it in-between the clip of the picture showing the protagonist and his brother when they were younger and the clip where a close up revealing how happy they were in the past.
Cutting on beat: - During the fast paced base drumbeats:
I zoomed into the iMovie media tray so that the clips became longer so adjusting them slightly became easier. I used the audio track to identify where each drumbeat was and tried to show quick medium shots and close ups of the artist being stressed out from having no money. I was able to identify where these beats were as they occurred where the volume rose dramatically. I then positioned the clips so that they would play on each corresponding beat. I removed any excess by splitting the clip and reducing the length of the clip. Each clip would hit the sharp beat, making 4 quick jump cuts revealing the artist’s emotions.
Audience Feedback:
As requested, I have used more than just a jump cut as a transition. For example there are lots of fades to black and fades to white during the chorus sections and sequences about the past and nature.
I have also added more cut away shots to the video, as requested by my target audience. This helps slow down the pace of the video during the slower parts of the song, it also makes sure that the audience is not overwhelmed with fast paced shots, to the point where the cannot fathom what is going on in the narrative. The slower pace adds dramatic effect to the music video. However, this slower pace has resulted in some clips dragging on, which was a problem that the target audience complained about in the first video draft, so in the third draft I will focus more on cutting down the overly long clips and sequences, so that the audience is constantly supplied with clips and visual stimulation so that I retain their attention. I have mainly used the cut away shots to establish a new location.
I have tried to cut down the length of the clips but it is not a noticeable amount so, this will be addressed in the third video draft.
Sean Smith commented on the video, his feedback was the following “I think you should use more close ups to show the artists expression as it will really emphasise their emotion. It would add more depth to the narrative and make me feel more empathetic towards the character. Also your punch scene is out of time!” – My response to this will be to use more close ups to emphasise the characters emotions as it will add much greater depth to the narrative. I will also make sure that every scene in the video is in time to avoid these embarrassing moments.
Rupert Williamson commented on the video, his feedback was the following, “You need to reduce the amount of time you spent lip syncing, I got pretty bored watching it and it was really cringey. The lip-syncing is out of sync too. It would be a decent video if there were less of you "singing" – My response to this will be to reduce the amount of time I spend lip-syncing by including more cut away shots. I will also make sure that all of the lip-syncing is in time with the video to make it look authentic, as it will improve the overall quality of the music video.
Alexander Tagg commented on the video, his feedback was the following, “I like the video, the visuals are really attractive draw my attention. However, I did notice that the drumming parts of the song don’t sync up with the music, so it’s out of time and makes the video look bad and unprofessional.” – My response to this will be to re-edit the drumming scenes in the video and make sure that they are in time, as this is the second time that they have been out of time. This in turn will make my video look more professional.
Stefan Tagg commented on the video, his feedback was the following, “The video looks cool, but the out of time drumming really undermine the authenticity of it and detracts from the quality of the music video. You should make sure it synchronizes with the music, as it would look much better!” – So once again, my response to this will be to make sure that the drumming scenes in the song are in sync – as it will make the video look authentic and will improve the quality of the video overall.
Adam Greenhill commented on the video, his feedback was the following, “I like the video, the pacing of the visuals and story is great but there are some places in the song that could really benefit from more cut aways as some of the clips are long and take away from the fast pace. An example would be the candle scene during the first chorus.” – My response to this will be to include more cut aways to maintain the fast pace so that the narrative is conveyed quickly and concisely.
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