A Digipak is often used for CD singles or special editions of CD albums. Typically, they consist of a gatefold (book-style) paperboard or card stock outer building, with one or more plastic trays capable of holding a CD or DVD.
The term 'digipak' came to be used to describe all soft packaging. IMPAC Group, Inc. originally owned the Digipak trademark. That company was acquired by MeadWestvaco (MWV) in 2000 and folded into its AGI Media division. Following this acquisition, the Digipak name and designs were licensed to manufacturers around the world.
Digipak's will most likely embody a theme and a message about the album. They are known for emphasising the artists brand image and used as a promotional tool. For example, Kanye West's album 'My Beautiful Dark Twisted Fantasy' was released using digipak format. The packaging matches the music. Kanye has always been obsessed with high-class art and fashion. He included five versions of different artwork with his digipak to transfer many different messages included in the content of the album using images.
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