Thursday, 27 October 2016

Digipak Analysis: Twenty One Pilots - Blurryface


Front Cover:

This is Twenty One Pilots’ album cover for their latest album Blurry Face. The front cover shows patterns with colours of red, white, grey and black. These colours are easily recognisable as they are colours that the duo use and wear frequently (Josh dun had red hair and wears red eye-shadow when he performs). Therefore, the colours are associated with the duo. There are also no images of the band, as they want to be recognised by the colour theme as only their true fans will be able to identify them. 

The band has always been very close to their oldest and most loyal fans as they have thanked them many times in interviews for promoting them and they said that they are grateful to them as their hard work promoting them has led to their success. The layout of the album cover features a black background with abstract patterns and fonts and some reddish-orange accents to accompany it. It has a basic 3 x 3 circle design with patterns embedded within each circle to give that abstract look. The reddish-orange accent gives a neon electro look to the digipak, which in turn makes it look unique. Additionally, it is used to also reflect the outgoing and uplifting spirit within the songs of the album.

The abstract patterns are used to stylise the cover but also it can be said that it is to bring that subtle tone to the cover as having a solid colour for each circle may look too aggressive. Tyler Joseph (The lead singer of ‘Twenty One Pilots’) stated in an interview that each pattern represents a song on the album and that these patterns add a deeper layer of meaning to the art as each pattern has a special meaning to him and the drummer of the band Josh dun. The black and white layout of the cover mimics that of the websites layout and thus strengthening the connection within their brand. So, there are two direct links between the digipak and the website, creating a sense of continuity. The stylized fonts of the text also brings that modernised style to the overall looks of the album as the straight font with minimal style mimics that of many electro music covers.


The colours used on this digipak can be linked to the idea of rebellion and fighting back against the norm. This comes across in the bands music as well, as Tyler's lyrics speak of how they have had to fight for their place in the music industry.

The typeface that has been used is very simplistic much like the the typeface on New Politics album cover, the font is clear with bigger spaces making it easy to read. The black, white and red colour scheme is very similar to other bands within the same genre, alternative. Bands such as New Politics and Panic! At The Disco, this may be because alternative is not as popular genre in the eyes of the music industry so these bands have had to work hard to get their music noticed and to not conform to the standards of the music industry.

The digipak also includes the band’s logo at the top of the cover. This makes the digipak to be easily recognisable as a part of the ‘Twenty One Pilots’ Brand. This brand identity is reinforced through the use of the typography of the album’s title, it uses the same font as the band’s logo, hence strengthening the sense of continuity throughout the product.


Back Cover:

The track list is a convention of back covers as it informs the audience what songs are on the album. From this they can identify popular singles which may have been released. All of the tracks are in chronological order so the audience can skip tracks if they want to find and listen to their favourite song. The titles of the tracks stand out as they are bold, and written in a larger typography than the other information. A barcode is used to identify a sale, and is read universally. It is conventional to include barcodes on the back cover of albums. It is usually placed in one of the corners to ensure it doesn't distract attention from other elements on the back cover. Copyright and legal information is usually discretely written in small font at the bottom of back covers.

The back cover shows the track listing with lines cutting across the track list. These lines are associated with the duo as they use them in the branding frequently, for instance the lines can be seen in the logo of the band, so it acts as a signal to the consumer that this product is a part of the ‘Twenty One Pilots’ brand. The simplistic black and white colour scheme is used on the back to once again further the continuity throughout the product. The CD disk also has the colour and the line theme. The white straight line represents the drummer and the red line, the singer. They have used lines as their identities instead of themselves. This may be used to represent their mental illness.


Within The Digipak:

One of the inside designs is an abstract piece of art of all the patterns featured on the cover. The art on the inside design is blurry, abstract and unclear; this is a direct link to the title of the album ‘Blurryface’.

There is an image included within the digipak of Tyler Joseph (Lead singer of Twenty One Pilots) and there are the abstract patterns covering his face. It is a close up, however, the patterns are hiding his face, this reinforces the sense of insecurity that is explored throughout the songs on the album and strengthens the link between the concept art of the digipak and the content included on the CD. It can also be said that the patterns covering his face make it look blurry which links the concept art to the title of the album, once again reinforcing the continuity throughout the product.Additionally, the red that covers Tyler's face is a reference to his character on the album 'Blurryface'. 



Blurryface is the opposite of lead singer Tyler Joseph. Blurryface has been described not as an actual physical character but rather as a intangible character living inside of Tyler. Blurryface’s presence first became known on the track “Fairly Local.” The song, although very deep and dark, has a cheerful message in the beginning. Starting off with the chorus, Tyler sings “I’m fairly local, I’ve been around.” This indicates that he is still staying true to his roots and feels a connection to his true fans who have been with him from the beginning. The first verse, however, takes on a slightly darker mood as Tyler vents about how the media criticised the depressing themes on “Vessel,” the band’s debut album. The bridge, however, is the darkest part of the song as it is supposed to represent Blurryface. With lines such as “Yo, this song will never be on the radio,” it is clear that Blurryface wants Tyler to change the music style.

So, the reference to this character strengthens the narrative that is featured throughout the album. This in turn enhances the concept art of the digipak as it adds another layer of meaning to it.


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