What Equipment I plan to use

I want to use the camera that achieves the highest quality so that my music video has a professional finish. In order to choose my camera, I decided to create a table of all the benefits and negatives of different camera.

Canon HG10:

Positives	Negatives
Easy to use	Poor quality – cannot capture small details
Strap keeps camera steady whilst filming	Changing focus can be difficult, not as smooth and clean as other cameras
Holds a large amount of footage – Can film a lot of content	Quality decreases as the camera zooms in
Can be attached to a tripod so smooth camera shots can be created	Low quality Audio
The small screen also allows adjustments whilst filming to make sure that the camera is positioned to film the correct shot

The Canon HG10 is the optimal camera to use when testing some of my scenes from my music video. Therefore I plan to use it to record some test scenes. This is because it is easy to use and is versatile so can be used to record in a variety of different ways.

Canon AXH1

Positives	Negatives
High definition filming	Records onto tape – time lag from shifting footage from tapes onto computer
High definition sound	Harder to access footage compared to other camera because of tapes
Easy to zoom in and focus on specific objects and backgrounds	Can only record small amounts of footage onto the tape
	Heavy – Hard to take around when filming

This camera’s high definition filming and audio make it a great choice to use for recording the more technically advanced and create scenes in my music video.

Canon Powershot S5

Positives	Negatives
High definition filming	Lens cannot be changed
Light and easy to take around when filming	Can have limited storage depending on memory card
High definition audio	Cant zoom in

Overall, I feel that this camera is not suited for the production of my music video, as it cannot zoom in. Close ups are a convention of rock music videos so it would be challenging the norms of a rock music video. I also plan to feature multiple close ups to reveal the expressions of the main actor, so this camera will be unsuitable for my production. Following current convention will make my music video look like a more realistic and professional product.

Canon EOS 1100D

Positives	Negatives
High definition filming	Is not designed for recording
Light and easy to take around when filming	Can have limited storage depending on memory card
Comes with a variety of lenses that are easy to change
Easy to zoom in and focus on certain objects and backgrounds

Overall, I believe that this camera is the optimal choice for the production of the majority of my music video. This is because it can record in high definition, whilst the choice of lenses allows a wider range of shots to be available for my music video. Additionally, the lenses will allow close up shots which will be a prominent feature in my music video. Additionally, the camera will allow me to take pictures which can be used on my website and digipak.

Tripod:

The tripod will allow my shots to look smooth and professional. I plan to use it keep my camera steady which will create smooth clean footage. The tripod will be extremely useful when creating cross cutting scenes during the performance part of my music video, as it will allow me to record from high and low angles easily.  

Software:

iMovie:

iMovie is my chosen editing software as I will be editing on a mac, hence this is the most practical and sensible choice. iMovie will allow me to edit and combine the footage that I have recorded. iMovie allows me to import all my footage and edit it by trimming and combining it with other videos. iMovie also has features like templates and transitions which I can use to improve the quality of my music video as it can make the action in the video more dramatic and intense, heightening the thrill of my music video which will appeal to my target audience. I will be using iMovie to edit my footage when creating my experiment test shots and my final music video.

Photoshop:

I will be using Photoshop when editing pictures that I have taken for my website and digipak. Photoshop allows me to enhance the quality of the picture, which in turn makes it look more appealing and professional. I will be able to darken the pictures, which will connote a sinister tone, reflecting the dark themes that will be explored in my music video. This software will allow me to create professional, high quality pictures for my digipak and magazine.