Hello viewers, my name is Liam and I am 17 years old. I am currently studying A level media studies. Part of the course entails the production and creation of a Short film so I have decided to create a music video. So this blog will be a portfolio of my work, which includes all of my own research, planning and production of said music video. This in turn will show the journey of the development and creation of my music video. This will be an independent project. I will use all of the skills that I have learnt and developed from my previous experiences working with media, film and photography.
I am planning to create a music video for the rock genre. I have decided to make a music video on this genre because it is my favourite genre of music. The selected genre is broad so I have a large selection of songs to choose from during the planning stage. I have been inspired by many artists like Cage the Elephant and Twenty One Pilots. In addition to the music video, I will also be creating a website in the style of Raury's website as I like the simplistic look that focuses on the music rather than the artist. I will also be creating a Maltese cross style digipak.
Rock music has historic roots as it is derived most directly from the rhythm and blues music of the 1940s, which itself developed from earlier blues, jazz and swing music, and was also influenced by gospel, country and western, and traditional folk music. The diverse background of rock music means that there is the largest potential audience who like this genre of music, so appealing to my target audience may prove a challenge. This is because the audience is split into many different groups e.g C1 and E. This means that it will be challenging to firstly, appeal to each of these groups of people simultaneously and secondly, convey the deeper metaphors and imagery in a way that every member of my target audience can comprehend.
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