Home Page:
A mid shot of the two band members that make up the band ‘Twenty One Pilots’ is used as the main image on the home page. This establishes who they are, allowing the audience to identify the band’s members whilst conveying their appearances and personas through a still image. The image of the two members takes up the entire page signifying the importance that they hold in relation to the band. The name of the band is positioned at the top of the page to illustrate the fact that these two men are the members of the band called ‘Twenty One Pilots’.
Furthermore, this is the bands logo which means that the consumers will be able to recognise the artist’s brand. Additionally, there are abstract patterns featured on the page in the upper left and bottom right corners of the screenshot. These are patterns that feature on the cover of the band’s new album ‘Blurryface’, Tyler Joseph (The lead singer of ‘Twenty One Pilots’ stated in an interview that each pattern represents a song on the album and that these patterns add a deeper layer of meaning to the art as each pattern has a special meaning to him and the drummer of the band Josh dun. So this acts a promotional feature on the website as it is promoting their new album in an obscure and subtle way and acts as an easter egg for the more diehard fans. All of these elements come together to create an aesthetically pleasing, simple and effective website layout.
The two are positioned very close together which connotes their chemistry and strong connection. The overlapping shoulders and closeness unites the band as one making their relationship appear strong which suggest that they have known each other for quite some time and are comfortable around each other.
They are dressed in white clothing which is an oxymoron as their music explores dark themes like depression and loss. The clothing that the lead singer wears is reflective of the character that he plays in the music videos of the songs featured on the new album. He plays a character who is insecure about everything however he is especially insecure about the songs he writes and sings, so to represent this he wears black paint on his neck and hands. Tyler also wears the paint in the music video for ‘Stressed out’.
The other insecurities are connoted as he wears multiple layers to cover his body and a hat to cover his hair. The other character that is depicted throughout the album is Blurryface, he is the opposite of lead singer Tyler Joseph. Blurryface would be Hyde if Tyler was Dr. Jekyll. Blurryface’s presence is connoted by darkness and the colour red and the red hat that he wears connotes that Blurryface is trapped inside his mind where he is constantly tormenting Tyler. This is seen in the song ‘Fairly Local’ as during the bridge Blurrface sings ‘Yo, this song will never be on the radio’ which indicates that Blurrface wants Tyler to change the music style whereas Tyler sings “I’m fairly local, I’ve been around.” This is an indication of him still staying true to his roots and how he feels a connection to his true fans who have been with him from the beginning. ‘Fairly Local’ is the 4th track on ‘Blurryface’.
The aggressive facial expression of Josh dun is reflective of the passion and energy that is expressed in their music. Moreover, this also portrays him as a dominant and masculine man which are qualities of a stereotypical man, so the female fans of the band may feel a sense of sexual attraction towards him as he is being presented as a hooligan. The use of direct eye contact with the camera captivates the attention of their target audience and stimulates a closer, almost personal connection between the band and audience members. So the bond between the two are strengthened and fans will feel more passionate about them due to this feeling of a connection. The non-revealing outfits also reflects the age of the audience as it is a youthful age range from 10-18.
Webstore:
Immediately after the home page is the webstore which is accessed by scrolling down the page or by being inactive for about 30 seconds, at which point the site will automatically scroll the page down. It is the first page that appears after the home page. The pictures act as a hyperlink which sends the user to the band’s official store page where they can purchase the artist’s merchandise, music in various forms including CD, Digital, Vinyl and even Cassette; this indicates that the band is also trying to appeal to an older market as they still produce their music on ‘old media’ like Vinyl and cassette. This acts as promotional coverage for the band’s merchandise.
Hyperlinks:
Music:
The music hyperlink takes the consumer to Twenty One Pilot’s discography. It shows their first studio album ‘Vessel’ and their newest album ‘Blurryface.’ Clicking one of the albums redirects the consumer to a page featuring the release date of the album, the track list and provides 3 links where the consumer has a choice of downloading, streaming or going to the site’s store to purchase the album. This allows the consumer to access the information that they want to know easily and quickly. The albums are laid out chronologically with the latest album ‘Blurryface.’ This allows the audience to see and listen to the progression and continuity of the group. It also allows the audience to hear how their sound and style of music has evolved over the years.
As I have previously analysed the cover of Blurryface, I shall now go on to analyse the cover of ‘Vessel’. Vessel is the third album released by American musical duo Twenty One Pilots, which was released on January 8, 2013. It is the band's first studio album released via Fueled by Ramen, and their major-label debut album. As of July 2016, the album sold 569,000 copies. The two elderly men pictured on the album cover are Joseph and Dun's grandfathers. This signifies that they have a close bond with them as they were chosen feature on their first studio album. All of ‘Twenty One Pilot’s’ albums don’t feature the band on the cover, which suggest that they are not concerned with their image.
News:
The news section of the website allows consumers and fans of the band to stay up to date with all the news surrounding the band. This helps strengthen the connection between the band and the target audience. The news includes new releases, events, streaming news, new merchandise and information about some of the songs that feature on the new album. The black and white and orange colour scheme shows continuity throughout the website.
Pictures:
The band also features professional quality pictures on the website to depict the emotion and passion that is expressed during their live performances which aims to encourage current and new fans to go and see them live. The pictures are all in black and white, which is used to reflect the dark themes that are explored in their music.
Tour:
There is a hyperlink to all of Twenty One Pilots’ tour dates on the webpage. This informs all of their fans of the venues that the band will be performing at. It also gives them the options to buy tickets and tells them which shows are sold out.
Social Media:
‘Twenty One Pilots’ use social media in order to make it easier for their fan base to find and follow them. This allows them to stay in contact and feel a connection with the artist.
There are a variety of options because different age ranges use specific sites; for instance Facebook is associated with the older generation, as they are the prime users whereas Twitter is associated with young people as they primarily use it. So by doing this, the band has the potential to appeal to the widest demographic as the band has a profile on most mainstream social media networks so all age ranges will have the option to follow them if they want to.
The band’s presence on social media is important as they are now considered a mainstream band so the fans will want to connect, learn about and keep updated on one of their favourite bands. The social networking sites can also be used as a marketing tool which is more effective than the actual website as it reaches the target audience directly and quickly. So this can also be considered as a smart business move as it is another effective form of promotion for when they release a new song, album or when they are touring. Additionally, the band also features a link to their YouTube page, which will direct the consumer to the ‘Twenty One Pilots’ channel, where one of their songs will automatically play so the band will gain some money from advertisement revenue. Moreover, the consumer might want to explore some more of their music, increasing the revenue that they will receive.
Also the band can update their following using social media. Through technological convergence these sites have become accessible on most devices making them able to see when are where he uploads images or videos.
They feature this option at the bottom of all of the pages that are on their website. There is also the option to submit your email address. This will put said email address on a mailing list, where the website will send out emails about tour dates, video premieres, special announcements. In addition, the consumer will receive a special offer on their birthday.
Furthermore, this is the bands logo which means that the consumers will be able to recognise the artist’s brand. Additionally, there are abstract patterns featured on the page in the upper left and bottom right corners of the screenshot. These are patterns that feature on the cover of the band’s new album ‘Blurryface’, Tyler Joseph (The lead singer of ‘Twenty One Pilots’ stated in an interview that each pattern represents a song on the album and that these patterns add a deeper layer of meaning to the art as each pattern has a special meaning to him and the drummer of the band Josh dun. So this acts a promotional feature on the website as it is promoting their new album in an obscure and subtle way and acts as an easter egg for the more diehard fans. All of these elements come together to create an aesthetically pleasing, simple and effective website layout.
The two are positioned very close together which connotes their chemistry and strong connection. The overlapping shoulders and closeness unites the band as one making their relationship appear strong which suggest that they have known each other for quite some time and are comfortable around each other.
They are dressed in white clothing which is an oxymoron as their music explores dark themes like depression and loss. The clothing that the lead singer wears is reflective of the character that he plays in the music videos of the songs featured on the new album. He plays a character who is insecure about everything however he is especially insecure about the songs he writes and sings, so to represent this he wears black paint on his neck and hands. Tyler also wears the paint in the music video for ‘Stressed out’.
The other insecurities are connoted as he wears multiple layers to cover his body and a hat to cover his hair. The other character that is depicted throughout the album is Blurryface, he is the opposite of lead singer Tyler Joseph. Blurryface would be Hyde if Tyler was Dr. Jekyll. Blurryface’s presence is connoted by darkness and the colour red and the red hat that he wears connotes that Blurryface is trapped inside his mind where he is constantly tormenting Tyler. This is seen in the song ‘Fairly Local’ as during the bridge Blurrface sings ‘Yo, this song will never be on the radio’ which indicates that Blurrface wants Tyler to change the music style whereas Tyler sings “I’m fairly local, I’ve been around.” This is an indication of him still staying true to his roots and how he feels a connection to his true fans who have been with him from the beginning. ‘Fairly Local’ is the 4th track on ‘Blurryface’.
The aggressive facial expression of Josh dun is reflective of the passion and energy that is expressed in their music. Moreover, this also portrays him as a dominant and masculine man which are qualities of a stereotypical man, so the female fans of the band may feel a sense of sexual attraction towards him as he is being presented as a hooligan. The use of direct eye contact with the camera captivates the attention of their target audience and stimulates a closer, almost personal connection between the band and audience members. So the bond between the two are strengthened and fans will feel more passionate about them due to this feeling of a connection. The non-revealing outfits also reflects the age of the audience as it is a youthful age range from 10-18.
Webstore:
Hyperlinks:
The hyperlinks are in a menu that is on the left of the webstore page, the mouse curser can be seen hovering over it in the screenshot. This in turn means that the hyperlinks are slightly difficult to find, however, it makes the websites layout look more clean and professional. The hyperlinks make the website navigation simple and easy for the consumer. Everything about the band is categorised and easy to access. The font that the hyperlinks use is the same font which is used in the band’s logo which indicates that the content featured within these categories are a part of the ‘Twenty One Pilots’ brand. On the other hand, the content may just be information about the band itself.
The music hyperlink takes the consumer to Twenty One Pilot’s discography. It shows their first studio album ‘Vessel’ and their newest album ‘Blurryface.’ Clicking one of the albums redirects the consumer to a page featuring the release date of the album, the track list and provides 3 links where the consumer has a choice of downloading, streaming or going to the site’s store to purchase the album. This allows the consumer to access the information that they want to know easily and quickly. The albums are laid out chronologically with the latest album ‘Blurryface.’ This allows the audience to see and listen to the progression and continuity of the group. It also allows the audience to hear how their sound and style of music has evolved over the years.
As I have previously analysed the cover of Blurryface, I shall now go on to analyse the cover of ‘Vessel’. Vessel is the third album released by American musical duo Twenty One Pilots, which was released on January 8, 2013. It is the band's first studio album released via Fueled by Ramen, and their major-label debut album. As of July 2016, the album sold 569,000 copies. The two elderly men pictured on the album cover are Joseph and Dun's grandfathers. This signifies that they have a close bond with them as they were chosen feature on their first studio album. All of ‘Twenty One Pilot’s’ albums don’t feature the band on the cover, which suggest that they are not concerned with their image.
The news section of the website allows consumers and fans of the band to stay up to date with all the news surrounding the band. This helps strengthen the connection between the band and the target audience. The news includes new releases, events, streaming news, new merchandise and information about some of the songs that feature on the new album. The black and white and orange colour scheme shows continuity throughout the website.
Social Media:
‘Twenty One Pilots’ use social media in order to make it easier for their fan base to find and follow them. This allows them to stay in contact and feel a connection with the artist.
There are a variety of options because different age ranges use specific sites; for instance Facebook is associated with the older generation, as they are the prime users whereas Twitter is associated with young people as they primarily use it. So by doing this, the band has the potential to appeal to the widest demographic as the band has a profile on most mainstream social media networks so all age ranges will have the option to follow them if they want to.
The band’s presence on social media is important as they are now considered a mainstream band so the fans will want to connect, learn about and keep updated on one of their favourite bands. The social networking sites can also be used as a marketing tool which is more effective than the actual website as it reaches the target audience directly and quickly. So this can also be considered as a smart business move as it is another effective form of promotion for when they release a new song, album or when they are touring. Additionally, the band also features a link to their YouTube page, which will direct the consumer to the ‘Twenty One Pilots’ channel, where one of their songs will automatically play so the band will gain some money from advertisement revenue. Moreover, the consumer might want to explore some more of their music, increasing the revenue that they will receive.
Also the band can update their following using social media. Through technological convergence these sites have become accessible on most devices making them able to see when are where he uploads images or videos.
They feature this option at the bottom of all of the pages that are on their website. There is also the option to submit your email address. This will put said email address on a mailing list, where the website will send out emails about tour dates, video premieres, special announcements. In addition, the consumer will receive a special offer on their birthday.
