Home page & Promotion:
The band’s newest album is the first thing seen on the page. This serves a promotional purpose. Immediately the audience can see what they receive when they purchase the new album as the bonus track list is explicitly featured. The website uses an opaque image of the album cover as the background of the website which enhances the overall look of the site. The consumer will be able to purchase the album with the added extras if they scroll down onto the next page.
The text size of the band name and title indicates that this is the official website for the band known as ‘My Chemical Romance’. The fact that the text is larger connotes that it is the most important aspect on this page. The text’s size also indicates that it is the focus point of the home page. The release date of the album is featured too, which highlights that this is the band’s latest release, which is big news as ‘My Chemical Romance’ broke up in 2013.
Artists and repertoire (A&R) is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters. So, the small text at the bottom of the page reveals that they have dedicated this release to Craig Aaronson, the man who scouted them and oversaw the development of the band. This act shows that the band is humble in its success and remains loyal to the people who helped them start out and grow.
Here, the audience can see that they are able to purchase the album from a variety of web stores or stream the music. However, the site offers freebies if the consumer chooses to purchase the new album from the official site.
Official site:
The consumer is greeted with an ugly and simplistic layout when they enter the official site. The band’s logo is clearly shown which means that the consumers will be able to recognise the artist’s brand. Five hyperlinks are also featured on the left hand side of the page; this gives the site a clean but simplistic look whilst also allowing the consumer to navigate the site quickly and easily. Everything about the band is categorised and easy to access. The site’s colour scheme is black and white reflecting the dark themes explored within their music. However, the layout of the page leaves an ugly and unimpressive impression as the page looks more like a blogging social media site, rather than an official website for a popular band.
News:
The home page of the official site is the news page for the band. The news section of the website allows consumers and fans of the band to stay up to date with all the news surrounding the band. This helps strengthen the connection between the band and the target audience. The news includes new releases, events, streaming news, new merchandise and information about some of the songs that feature on the new album. The black and white and colour scheme shows continuity throughout the website.
Photos:
The band also features professional quality pictures on the website to depict the emotion and passion that is expressed during their live performances which aims to encourage current and new fans to go and see them live.
Community:
There is a community section on the bands site where fans can come to post or comment on various issues, therefore this fan base is unified as they have somewhere where they can talk and help each other. There is a sense of continuity as the page continues with the black and white colour scheme. However, there are some rules about posting on the page to minimise abuse and to maintain a positive tone.
There is also information and the numbers for helplines to help specific fans who have disorders or problems. These helplines aim to try to solve or at least ease the pain behind the issue that the fan may have. This is incredibly important as it shows that the band cares about the safety and well being of their fans. This connotes that they care for their fans and strengthens the bond between artist and audience.
Merch:
The hyperlink sends the consumer to the bands official store page where they can purchase the artist’s merchandise, music in various forms including CD, Digital, Vinyl and even Cassette; this indicates that the band is also trying to appeal to an older market as they still produce their music on ‘old media’ like Vinyl and cassette. This acts as promotional coverage for the band’s merchandise. The merchandise includes: clothing, backpacks, wristbands, pencils etc.
Tour:
There is a hyperlink to all of the bands tour dates on the webpage. This informs all of their fans of the venues that the band will be performing at. It also gives them the options to buy tickets and tells them which shows are sold out. However, the band broke up in 2013 so there are currently no tour dates available. It will likely remain this way until the band decides to do a reunion tour or possibly a one off show.
Social Media:
The band uses social media in order to make it easier for their fan base to find and follow them. This allows them to stay in contact and feel a connection with the Musicians. The band has accounts on the two largest social media websites, this in turn allows for the largest possible following as the majority of first world countries have social media accounts on either Facebook or Twitter.
The band’s presence on social media is important as they are quite an old mainstream band so the fans will want to connect, learn about and keep updated on one of their favourite bands. The social networking sites can also be used as a marketing tool which is more effective than the actual website as it reaches the target audience directly and quickly. So this can also be considered as a smart business move as it is another effective form of promotion for when they release a new song, album or when they are touring. Additionally, the band also features a link to their YouTube page, which will direct the consumer to the ‘My Chemical Romance’ channel, where one of their songs will automatically play so the band will gain some money from advertisement revenue. Moreover, the consumer might want to explore some more of their music, increasing the revenue that they will receive.
The text size of the band name and title indicates that this is the official website for the band known as ‘My Chemical Romance’. The fact that the text is larger connotes that it is the most important aspect on this page. The text’s size also indicates that it is the focus point of the home page. The release date of the album is featured too, which highlights that this is the band’s latest release, which is big news as ‘My Chemical Romance’ broke up in 2013.
Artists and repertoire (A&R) is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters. So, the small text at the bottom of the page reveals that they have dedicated this release to Craig Aaronson, the man who scouted them and oversaw the development of the band. This act shows that the band is humble in its success and remains loyal to the people who helped them start out and grow.
Official site:
News:
The home page of the official site is the news page for the band. The news section of the website allows consumers and fans of the band to stay up to date with all the news surrounding the band. This helps strengthen the connection between the band and the target audience. The news includes new releases, events, streaming news, new merchandise and information about some of the songs that feature on the new album. The black and white and colour scheme shows continuity throughout the website.
Photos:
There is a community section on the bands site where fans can come to post or comment on various issues, therefore this fan base is unified as they have somewhere where they can talk and help each other. There is a sense of continuity as the page continues with the black and white colour scheme. However, there are some rules about posting on the page to minimise abuse and to maintain a positive tone. 
Social Media:
The band uses social media in order to make it easier for their fan base to find and follow them. This allows them to stay in contact and feel a connection with the Musicians. The band has accounts on the two largest social media websites, this in turn allows for the largest possible following as the majority of first world countries have social media accounts on either Facebook or Twitter.
The band’s presence on social media is important as they are quite an old mainstream band so the fans will want to connect, learn about and keep updated on one of their favourite bands. The social networking sites can also be used as a marketing tool which is more effective than the actual website as it reaches the target audience directly and quickly. So this can also be considered as a smart business move as it is another effective form of promotion for when they release a new song, album or when they are touring. Additionally, the band also features a link to their YouTube page, which will direct the consumer to the ‘My Chemical Romance’ channel, where one of their songs will automatically play so the band will gain some money from advertisement revenue. Moreover, the consumer might want to explore some more of their music, increasing the revenue that they will receive.
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