My Target Audience

Overview:

This collection of images represents my chosen target audience for my rock music video. I have collected a variety of images to highlight the age range of my target audience. They appear to be teenagers and young adults ages 15-23. My music video will be targeted towards the teenage and student demographic in order to appeal to the mass market.

Colour and Mood:

The pictures in this mood board that represent my target audience are all dark and moody colours indicating a more mature audience. The dark colours and maturity of my audience will be reflected in my music video through the use of addressing controversial and topical issues like mental health and depression. These issues will make my video more hard hitting and impactful and will resonate with the viewers. The dark colours featuring in this mood board reflect the mood and tone I would like to create in my music video. I plan to use the dark colours to convey themes like regret and stress in my music video. These issues will be relatable to my target audience, so it will create more of a personal connection between the song and the audience.

Potential Themes:

The images within this mood board also highlight potential themes that will appeal to my target audience. Many of these images are in black in white, so a black and white sequence within my video may be worth looking into as it would appeal to my target audience, however it may ruin the theme of continuity so it would have to be implemented in an interesting way. When considering themes for my video I will refer back to this board for inspiration as it will give me ideas that I know will appeal and be popular amongst my audience.

Conclusion:

Overall, this mood board will help me keep in mind my chosen target audience when making my music video, website and digipak. I will constantly refer to this mood board when mentioning my target audience in my work as it will enable me to gain an idea on what would appeal to my target audience. Additionally, I will also ask questions to my target audience so that I know what I am doing right or wrong and whether it will be potentially successful with my target audience as it will help me gain an understanding of what is appealing to them.